Murphy Ben International Tips on Success

Murphy Ben International has been around since the early 2000’s and has found a way to offer customers what they need. It is easy to copy another business model and give consumers the same product or service as competitors. But true competitive advantage is to give something different to customers which does not currently exist on the market.

As the Internet became more and more popular throughout the world, Murphy Ben International took notice of this and came to the understanding that they should offer various services to Africa online. This is why doing a SWOT analysis comes in handy every now and then. This allows companies to understand what their internal strengths and weaknesses are. Once that information is found, companies have to work on optimizing on their strengths and working to eliminate or lessen their weaknesses.

Opportunties are present in any industry and it is up to the company to figure them out. For example, in the case of Murphy Ben International, the emergence of social media is a great way for them to have a strong presence in for many reasons. On the other hand, their are also threats in every industry. This could be the economic state of their country or markets of which affect their bottom line. That being said, opportunities and threats are two different things that companies usually do not have a control over.

When Murphy Ben International noticed they have began to grow and go from only 3 employees to over 200 in just a short amount of time, they don’t loose their organizational culture. Usually when this happens, it is common that they need to find workers so fast that they end up hiring just about anyone who fills the requirements of the position. But the best thing to do is also go with the person whose beliefs are in line with that of your company.

It is important to take the time and make sure you hire the best employee for your organization since high turnover in a company means high costs. It costs a lot of money to hire someone by setting up their payroll, train them, and make sure they are all set up to work. And then finding out they are not fit for the position can be devastating especially for small companies.

About Murphy Ben International

Murphy Ben International is a Nigerian multinational company headquartered in Lagos Nigeria, which is compromised of multiple areas of businesses from online malls to digital TV and from web based services to e-learning. It is also the parent company of Aforevo (Africa Online Revolution) that creates, showcases and aggregates African contents.

Murphy Ben International was founded by Murphy Anawana on May 11, 2009 and was incorporated in 2012. It with its sister companies currently employ over 400 staff and operates from many African countries. Having tried out many businesses from Real Estate to farming, in 2012, it finally decided to move wholly into online related businesses when it was obvious that Internet awareness in Africa is growing rapidly hence the creation of AFOREVO.

Murphy Ben International is currently the largest Youtube Partner in Africa, it owns, and It also has interests in, an e-learning site and, a web development company with its parent company having presence in over 27 countries. Murphy Ben International has also delved into satellite television with the launch of Aforevo TV on the 5th of September, 2015. It also has a movie production outfit.

Known for its aggressiveness and speed, Murphy Ben International has been able to grow rapidly in just three years. All employees know that each product or service launched by the company must be the number one or, worse case scenario, number two in their field. Aforevo has the slogan “Be Ur Boss” to encourage employees with entrepreneurial drive. Its new initiative “I Am Wonderfully Made” to be launched is designed to help in the war against racism.